The Atlanta Falcons
OBJECTIVES
The Atlanta Falcons football team initiated a new recycling campaign “Rise Up & Recycle” to gear up for the home opening 2013 NFL Season at the Georgia Dome. The campaign, created in partnership with Novelis, the world’s largest recycling company, was launched simultaneously with “Get Caught In the Act” program, where fans were videotaped recycling in the stadium and clips played on the Jumbotron. The Atlanta Falcons selected Recycle Away to create the custom recycling containers for this important and high-profile campaign launch.
PROCESS
- Advised on recycle container collections to identify series that fit for their indoor concourse and outdoor areas.
- Custom designed panels to highlight campaign.
- Utilized lids with restricted openings for containers and multi-stream units.
RESULTS
Recycle Away supplied customized stainless steel recycling containers for use throughout the Georgia Dome’s concourse. These stylish and attractive recycling containers are designed to enhance the décor of the concourse while providing convenient opportunities for fans to recycle their bottles and cans.
To provide recycling access for fans arriving at the Georgia Dome, Recycle Away supplied outside recycling containers with eye-catching custom graphics highlighting the new Rise & Up and Recycle campaign. These large capacity recycling containers are now installed at entrance gates to the Georgia Dome.