The Atlanta Falcons have shown that leadership in professional sports extends far beyond wins and losses. Long before sustainability became a mainstream conversation, the Falcons launched their Rise Up & Recycle campaign during the 2013 season. Through strong partnerships and long term environmental investments, the Falcons have positioned themselves as one of the NFL's leading voices in sustainability.
At the heart of this commitment is their collaboration with Recycle Away, a partnership that helped transform recycling from a background operation into a visible, fan driven movement.
A Partnership Built on Action
In 2013, the Falcons launched the Rise Up and Recycle campaign to encourage fans to take part in environmental responsibility. Working closely with Recycle Away and Novelis, the team installed custom recycling bins throughout the stadium and created easy access points for proper waste disposal.
Recycle Away's expertise in waste management and logistics made it possible for the Falcons to implement an organized, effective recycling system. By placing recycling stations in high traffic areas and integrating fan engagement through in stadium promotions, the program turned sustainability into a shared experience.
This partnership demonstrated how professional sports teams and environmental service providers can work together to create measurable impact.
Leadership Beyond Game Day
The Falcons' sustainability efforts extend well beyond recycling bins. At their headquarters, the organization continues to reduce waste, conserve energy, and improve operational efficiency through responsible purchasing, energy efficient systems, and comprehensive recycling programs.
These internal practices reinforce the team's belief that environmental leadership begins with daily decisions and long term planning.
Setting the Standard at Mercedes Benz Stadium
Since opening in 2017, Mercedes-Benz Stadium has become a global model for sustainable sports facilities.
The stadium's zero waste program diverts more than 90 percent of waste from landfills. Solar panels generate renewable energy on site, while rainwater harvesting and low flow plumbing reduce water consumption. Public transit access and electric vehicle charging stations further support low emission transportation.
These achievements reflect the same leadership mindset that shaped the Falcons' partnership with Recycle Away: invest early, collaborate strategically, and prioritize long term impact.
Supporting League Wide Sustainability
Through their initiatives, the Falcons also contribute to the National Football League NFL Green program, which promotes environmental responsibility across the league.
By sharing best practices and collaborating with partners, the Falcons help elevate sustainability standards throughout professional football.
Why Leadership and Partnership Matter
The Falcons' success in sustainability is rooted in three core principles:
- Strong partnerships with experienced providers like Recycle Away
- Visible engagement that empowers fans to participate
- Infrastructure investments that support long term goals
Rather than treating recycling as a side project, the organization integrated it into its culture, operations, and public identity.
The partnership between the Atlanta Falcons and Recycle Away shows how leadership and collaboration can drive meaningful environmental change. From the Rise Up and Recycle campaign to the operations of Mercedes Benz Stadium, the Falcons continue to demonstrate that sustainability is a team effort.
By working with trusted partners, engaging fans, and committing to continuous improvement, the Falcons prove that professional sports can be a powerful force for environmental progress.
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